The German brand found its root in Berlin in 2000 by Katja Schlegel & Kai Seifried. The essence of the brand is to play with timeless classics, twisting them around, splashing colours on them and topping them with a dose of humour. You will see irony, funny pieces with deliberate provocation challenging the borders of wearing and being worn. The brand is composed of an assorted non-seasonal collection and a seasonal collection with a particular theme. It also has an assorted collection for babies and kids. Its flagship store was opened in Berlin-Mitte district of Berlin in 2003.